Infiniti teases new Detroit Motor Show bound concept car

Automotive News From AutoExpress

James Brodie 2017-12-21 14:40

Fresh Infiniti design study will showcase a new design language for next generation Infiniti models

Infiniti Detroit 2018 concept teaser

Infiniti will introduce a new concept car at the North American International Auto Show in Detroit next month, one that the company is billing as “the first manifestation of Infiniti’s new form language”.

The concept is intended to showcase the design direction of a whole generation of new cars from Nissan’s premium brand. The teaser provided with the announcement doesn’t give much away, but a new grille shape and sharp, thin headlights are hinted at.

Detroit Motor Show 2018 preview

According to Infiniti Executive Design Director Karim Habib, the new concept car will “take the traditional sedan architecture to its next stage of evolution”. Habib hints that it could be a rakish four-door coupe, thanks to the car’s “long cabin, balanced proportions and muscular stance”.

The concept is the first major project overseen by Habib at Infiniti. The firm’s new lead designer joined the Japanese luxury marque from BMW earlier this year.

Infiniti has let little else slip about the concept, but it has been hinted that it will feature an all-electric powertrain.

“Our Detroit concept car heralds a new generation of Infiniti. A seamless and stunning new design philosophy demonstrating Infiniti artistry in the new age of autonomy and breakthrough drivetrains”, said Alfonso Albaisa, Senior Vice President of Global Design at Infiniti.

Does Infiniti need a new design language to step up in the premium sector? Tell us your thoughts in the comments.